Materials Identification: The company has identified 14 priority raw materials to transition to recycled and renewable contents.Achieving this goal has compelled Apple to launch mission-critical tactics while accomplishing several notable milestones in the process. The pronounced purpose of the program is to reduce the wastes generated by the internal activities of the company and the consumption behaviors of its customers. The Apple Recycling Program has been expanded to build further the materials recovery capabilities of the company. However, with the arrival of the new millennium, especially when Tim Cook became the new chief executive officer, Apple has been ramping up its corporate social responsibility and sustainability programs and activities.
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